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Rural King

Rural King

Sales Consultant

Location : Bluefield, WV, 24701

Job Type : Other

Date Posted : 21 October 2025

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Sales Consultant

The purpose of the Sales Consultant is to play a pivotal role in assisting customers with their agricultural and household needs. With a store knowledge of farm equipment, power equipment, tools, and home essentials, you will provide exceptional customer service and expert advice to ensure a positive shopping experience.

Responsibilities include:

  • Providing excellent customer service by helping potential customers find power equipment products that match their specific applications and needs.
  • Engaging the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model.
  • Assisting customers throughout the retail financing process and ensuring all requirements are met prior to the release of the tractor.
  • Managing the ordering of many types of Power Equipment for store stock as well as customer special orders.
  • Assisting with receiving, moving, and displaying power equipment products.
  • Following the Indoor Merchandising Guide to ensure that all products are set and maintained to company standards.
  • Conducting power equipment demonstrations when necessary.
  • Assisting customers in locating items within the store and recommending suitable alternatives if a particular product is unavailable.
  • Actively listening to customer concerns, addressing any questions or issues promptly, and providing appropriate resolutions or escalating to the supervisor, if required.
  • Collecting customer contact information for situations that require follow-up such as times we are out of a product but expecting it to arrive soon, customer order arrives, new product is received that they might be interested in.
  • Establishing and maintaining healthy, long-term relationships with customers to generate repeat business and referrals.
  • Providing expert advice and product knowledge to customers regarding a wide range of products such as power equipment, live animals, heating, fencing, batteries, lawn care, pools, etc.
  • Demonstrating the features and benefits of the products, conducting product demonstrations, and explaining technical specifications, as necessary.
  • Utilizing upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.
  • Promoting exclusive offers and awareness of store loyalty program.
  • Processing special orders, operating the POS register, and resolving return issues as needed.
  • Collaborating with team members to achieve sales targets, fostering a cooperative work environment, and contributing to the overall success of the store.
  • Participating in training sessions and staying updated on product knowledge, sales techniques, and company policies and procedures.
  • Contributing to the visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean and attractive sales floor during periods when not assisting customers.
  • Ability to work outdoors in elements such as heat, cold, rain, snow, and wind depending on your location.
  • Participating in cross-training for flexibility in various departments and responsibilities.
  • Actively participating in learning initiatives offered such as training programs, workshops, and webinars. Leveraging these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
  • Providing friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
  • Performing other duties as assigned.

Essential Qualities for Success include:

  • High school diploma or equivalent; additional education or certifications in agriculture or related fields is a plus.
  • Proven experience in a sales or customer service role, preferably in a retail environment.
  • Deep knowledge and passion for agriculture, farm equipment, tools, and home essentials.
  • Excellent interpersonal and communication skills, with the ability to build rapport with customers and provide exceptional service.
  • Strong problem-solving abilities and the capacity to handle customer inquiries and concerns effectively.
  • Results-driven mindset with a focus on achieving sales targets and driving revenue growth.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing customer demands.
  • Basic computer skills for point-of-sale transactions and inventory management systems.
  • Resilience and a willingness to deal with rejection.
  • Excellent negotiation and conflict resolution skills.
  • Initiative to devise sales strategies and work under pressure.
  • Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
  • Proficiency with Microsoft Office Suite or related software.
  • Working knowledge of Microsoft Office Suite.
  • Comfortable navigating computer systems and software to assist customers or manage activities.

Physical Requirements include:

  • Must be able to sit or stand for prolonged periods of time.
  • Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently.
  • Must be able to verbally communicate effectively with others (in-person and via electronic devices).
  • Must have close visual awareness.
  • Ability to use a ladder and/or pallet jack.
  • Ability to walk up and down stairs multiple times per day.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

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